Going for Google Gold

1) A discussion of your general approach and strategy to search engine optimization (SEO). What were some of the activities you did for each blog post to pursue SEO? 

• Honestly, this is one of my weakest points. I have never been very good at self-advertising or the use of technology as a business advantage and "getting my name out there" per-say, so if and when I really do move forward in this venture I intend to find a team that can help me compensate for this weakness. 

2) What were your keywords. How did you select those keywords? Did you change or refine your keywords through the semester?

• My keywords included "green technology" "sustainability cafe in Gainesville". Throughout the semester, I definitely repeated these two phrases much more than I did others that I used originally. I think that these two phrases easily encompassed the roots of the company and sparked interest when I began speaking to people about the project. 

3) How did you use social media to enhance your SEO efforts? What your your surprises or general impression of using social media to improve your blog's profile? Was social media generally receptive of your blog, or did it get ignored?

• I mostly just shared my blog privately amongst other friends and family who have shown interest in my entrepreneurial process from the conception of the idea throughout its growth all the way to this course today. All sharing that I did was generally personal connection between me and others who are interested in these business ideas. 

4) What was your most "viral" post? In other words, which post obtained the most traffic? Why do you think?

• The post that I got the most traffic on was my "Bug List" post. My theory on this is that this was one of the more comical posts that I have written and the idea of knowing peoples' pet peeves is just generally an interesting topic. If I were to guess, I would say that the majority of the traffic came from other people in this course because they knew what the assignment was and were expecting entertaining blog posts. 

5) Finally, did you make it to the first page of Google results for your keywords? If not, what page of results did you make it to?

• Unfortunately I did not make it to the front page of Google for my keywords because I feel I began to refine them too late in the game. Moving forward, I think the chosen keyword if I do choose to make this an entrepreneurship goal would be the name of the cafe itself (which I have yet to come up with). I do have a logo, though, which I think will be very important in brand recognition eventually. I am not sure which page I made it onto because the terms are really pretty vague.