Week 15 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

• I thought that the discussion about making money at the bottom tier of the economic pyramid while raising the living standards of the people who occupy it was very interesting; it is not something that many people consider as a possibility, or even go far enough as to analyze its process. 

2) Identify at least one part of the reading that was confusing to you.

• Understanding Akula's three principles that made his firm successful was confusing to me, so I had to read over it a couple of times to understand their founding ideas. 

3) If you were able to ask two questions to the author, what would you ask? Why?

• How do you continue to profit with a business venture if your customers and your business goals aren't oriented in the same direction?
• Is there a line where if customers' interests no longer take precedent if it undermines the firm’s short-term interests?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

• I cannot say I disagree with any of the author's statements.