Week 13 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

• One thing that I found surprising about the reading was how technical valuation of a business is as a process. Obviously, I had considered it before as a more abstract idea, but to see it broken down like it was in this reading was interesting. 

2) Identify at least one part of the reading that was confusing to you.

• I found the idea of integrating vertically, backward, or forward in order to improve supply and distribution levels somewhat confusing at first. Thinking about it in terms of product motion helped me understand this concept more. 

3) If you were able to ask two questions to the author, what would you ask? Why?

• How long is a "reasonable period of time" for a firm to pay for itself?
• How do you account for the human factors and errors of biased valuation of a business, product, or service? Is there a technical way of doing so?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

• I could not find any point where I strongly disagreed with anything said by the author.