Venture Concept No. 1

ENT 3003 Venture Concept Write-Up

Sofia Ortiz


Opportunity
What are the forces or changes in the environment creating this opportunity?
Era to era, the forces and changes in the environment transform, creating a unique set of living circumstances. Some individuals take advantage of these circumstances and turn them into opportunities; we call them entrepreneurs. In current society, one of our current concerns is caring for our physical world. The human population is realizing the gravity of the consequences of depleting our world’s resources and like any good entrepre

How is this market defined geographically and demographically?
How are customers currently satisfying this need? And how loyal are they to whatever they use now?
How big is this opportunity?
How long will the “window of opportunity” be open?



Innovation



Explain what it is:
My idea is to introduce vertical gardening techniques to create green and social spaces that bring some life to underutilized spaces in Gainesville. I would like to start by converting an abandoned/neglected building and converting it into a green, sustainable cafe that grows its own produce and has social spaces for people to volunteer, socialize, and study. The next step would be an employment campaign for the homeless in Gainesville and create some kind of work exchange for taking care of the gardens and maintenance around the cafe. Studies have shown that green spaces improve morale, fight depression, and are natural stress relievers. I think it is really important to incorporate this into our daily lives to maintain a balanced and healthy lifestyle.

What it does, and
I am providing a service that turns underutilized space in homes and industrial workspaces (like rooftops) into green space, beginning by converting an abandoned building in the city of Gainesville into a zero carbon footprint space and an example of how sustainable technologies can be used to make these dreams a reality. Eventually, this would be a service that employs the homeless of Gainesville as volunteers to help maintain the gardens/sustainable systems put in place by the business.

How it works
beginning by converting an abandoned building in the city of Gainesville into a zero carbon footprint space and an example of how sustainable technologies can be used to make these dreams a reality. Eventually, this would be a service that employs the homeless of Gainesville as volunteers to help maintain the gardens/sustainable systems put in place by the business.

You should also describe how you will make money – in other words, what, exactly, are you selling and for how much? For instance, if I was starting a business to teach people how to play the piano, I would be selling an hour of my time for $50.

Venture Concept



What are the reasons to think customers would switch to this new product? How hard will it be to get them to switch?
My general target market would be the community of Gainesville, as this project aims to add value to the city as well as the people employed and supported by the city of Gainesville.

More specifically, the sustainable cafe would be targeting college students as the main source of income

Next would be the middle-aged market, especially young families of Gainesville who are geared towards working to create a sustainable future for themselves and their families.

Finally, this would be targeting corporations (especially restaurants) that can implement the ideas of creating gardens in compact spaces to add value to their products and services by introducing homemade agriculture as well as providing a space that acts as a natural stress reliever, reducing stress as well as increasing productivity merely by improving the aesthetics of the workplace.




Who are the competitors? What are their possible weaknesses or vulnerabilities?
What role does packaging, your price points, distribution, customer support, the customer experience or the business location play (if any) in defining your business concept?
How would you organize a “business” to support the ongoing production of your new product, service, or process? How many employees? What roles are in the venture?