Week 9 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

• The most surprising thing to me was the intricacy of the R & D elements of forming a marketing concept and transforming it into a marketing plan. 

2) Identify at least one part of the reading that was confusing to you.

• No piece of the reading was confusing to me; the reading was just very long and very detailed. Honestl, my attention span is the most challenging part of following through with these readings.

3) If you were able to ask two questions to the author, what would you ask? Why?

• What were some key historical examples of successful and unsuccessful ventures to create marketing concepts and plans in the business world?
• What research and development methods have been the most successful in start-ups and business relating to sustainability and green technology?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

• I absolutely am not qualified to challenge the author's opinions on marketing development and strategy, but am interested in learning more in the future.