My Unfair Advantage

My resources:

1. Experience in Sustainability-
• Valuable: my exposure to international sustainability provides great platform/information
• Rare: at my age, few people have done research in other countries/have gotten "out of the box"
• Inimitable: self explanatory; my life experience is unique to me & cannot be replicated
• Non-substitutable: this cannot be substituted, but can be complemented with other people with expertise in this area
2. Contacts/Social Capital with experience in sustainability (TOP RESOURCE)-
• *Valuable: most important piece of the business. as the people in any business hold the most value and undoubtedly determine its ultimate success 
• Rare: I have many contacts with extensive expertise in the area of sustainability who are interested in seeing this project to fruition for their own personal gain as well as mine
• Inimitable: social capital is a compilation of unique experiences that together, create a successful working atmosphere
• Non-Substitutable: the individuals that I have in mind for this project are essential and specific and cannot be replaced by skills or technology
3. Social Interest/Attention-
• Valuable: no business is successful without the interest of customers
• Rare: it can be difficult to attract new customers when all kinds of new businesses are constantly popping up 
• Inimitable: this is not necessarily inimitable because each business builds its own customer basis, although our customers would ideally be non-substitutable
• Non-Substitutable: the cafe would aim to maintain our distinct interest from our customers and investors; these kinds of ideas typically attract very eccentric people and we would encourage this
4. Potential Capital-
• Valuable: start-up companies often struggle in finding financial capital to fund their business ventures; I already have several offers for financial support if I choose to go through with this project
• Rare: at this stage, offers for funding is not common
• Inimitable: this would be imitable if other companies also had the same interest; this is unique to us
• Non-Substitutable: again, this could be substituted by other funds, but finding that interest elsewhere is another task
5. Location-
• Valuable: Gainesville is full of students, is a hotspot for innovation, and has showed general interest in sustainability
• Rare: finding a location where all of these things are possible & opportunities combine with good timing in a great location is difficult
• Inimitable: Gainesville is Gainesville; there's no other way of putting it
• Non-Substitutable: finding a great location in Gainesville might be a bit of a challenge initially, but that would become known for the physical positioning as well as the services the cafe has to offer
6. Interested Market Segment-
• Valuable: New businesses typically have to hunt for customers; having customers who are waiting for your services to be provided is an awesome asset for a beginning business
• Rare: customers convincing other customers based on principle to give their business to a company/start-up=rare
• Inimitable: the excitement produced by the cafe serves as motivation to move on and create more interest as the project matures
• Non-Substitutable: this interest is non-substitutable, but can definitely be compounded upon to find a larger customer basis