Idea Napkin No.2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• So obviously, from my blog, you can probably derive that my name is Sofia Ortiz. My bio is available on my blog from one of the first weeks of the entrepreneurship course, but in summary, I am a military brat and have moved to 13 different locations between the United States and Europe, but grew up during my high school years in southern Spain, where I call home. One of the most accurate descriptions I have received in regard to my strengths was my results after taking Strength Finder 2.0's personal assessment, which stated that my five core competencies were: "Communicator," "Strategy," "Command," "Relator," and 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• I am providing a service that turns underutilized space in homes and industrial workspaces (like rooftops) into green space, beginning by converting an abandoned building in the city of Gainesville into a zero carbon footprint space and an example of how sustainable technologies can be used to make these dreams a reality. Eventually, this would be a service that employs the homeless of Gainesville as volunteers to help maintain the gardens/sustainable systems put in place by the business.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common? & Why do they care? Your solution is only valuable so far as customers believe it is valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• My general target market would be the community of Gainesville, as this project aims to add value to the city as well as the people employed and supported by the city of Gainesville. 
• More specifically, the sustainable cafe would be targeting college students as the main source of income
• Next would be the middle-aged market, especially young families of Gainesville who are geared towards working to create a sustainable future for themselves and their families. 
• Finally, this would be targeting corporations (especially restaurants) that can implement the ideas of creating gardens in compact spaces to add value to their products and services by introducing homemade agriculture as well as providing a space that acts as a natural stress reliever, reducing stress as well as increasing productivity merely by improving the aesthetics of the workplace. 

4) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

• One thing that makes me unique is my drive and my energy once I believe in something. I have a gift that my natural energy is such that when I am excited about something and motivated, it becomes contagious and people begin to follow me in a direction. Also, when it counts, I am a very strategic thinker and work well under pressure to come up with creative and constructive solutions rather than falling apart. 

Reflection & Takeaways:

1. This project needs energy; get people who are excited on your side to start chipping away at your progress
2. Look