Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 
• Green study space, social venue, sustainable options, healthy & unique foods/drinks, zero carbon footprint
• Describe what kind of product offering you believe should be next. What's the next thing your customers want? 
• The next phase of the project would be to implement a combination of a product and a service focused on making sustainability possible to incorporate at home as well; this would come in the form of A-line vertical gardening structures (they have already been prototyped) that can be purchased 
• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.? 
• These A-line structures are self-irrigating and have three times the growing capacity of  traditional horizontal gardening. This would be a way for customers to create their own paradise at home, 
• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.







•  Obviously, my initial entrepreneurship idea (the sustainable cafe) is not available on Amazon, but my next product offering, the vertical gardening structures already exist, yet are not as advanced as the prototype that I have developed. 
• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it? 
• There is a variety of different products on the market that aim to make vertical gardening possible. According to the reviews of these products, they generally had great reviews but included criticism stating that the planters were not sturdy, they were difficult to put together, or that they did not fit as many plants as they appeared to fit. 
• Describe what design/usability changes you'd make to the product. 
• My product would come in two versions; one would be an A-line structure designed to fit against walls and along long, flat spaces (irrigation system included). The other design would be a column planter with a spiral planting design and irrigation system that coiled from the top of the system to the bottom of the system, designed for corners and small, rectangular spaces. 
• Describe why you think this product would make a good addition to your current product/service offering. 
• Currently, my sustainability cafe would be founded on the idea of making the world a greener place by creating a green space, but the key of sustainability is making it a viable possibility for everybody. This is not possible without both being the example and teaching others how to do the same. I like to refer to the quote, "if you give a man a fish, he will eat for a day. If you teach a man to fish, he will eat for a lifetime". The same goes for sustainable living. The key is reverse-engineering our lifestyles to consider our own intrinsic well being as well as those around us.